Last week, we brought you news that Jaguar is seeing sales plummet.
We’ve already asked you how to fix Stellantis. Now let’s see if you can do the same with the iconic British brand.
If it were me, I’d go back to timeless and elegant design to start — look at the XF and go from there. I’d keep the lineup simple — a compact sedan to fight the Lexus IS and BMW 3 Series, a mid-size sedan to fight the 5 Series, and a large flagship sedan.
Then do the same with crossovers — small, medium, and large. Large here meaning more Porsche Cayenne in size — not Jeep Wagoneer.
Speaking of Jeep, your mid-sizer would be around the Grand Cherokee in size and your compact would be along the lines of the Cherokee. Something like that.
Then, finally, add one F-Type-replacing sports car as a halo car to get people in showrooms.
And, of course, make sure all these models are fun to drive, luxurious, priced right, and reliable (yes, I know).
Now it’s your turn. Sound off below.
[Image: Jaguar]
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