No, the exclamation point in that headline isn’t a notation of our excitement – it is genuinely part of this outrageous color’s official name.
Just in time for Paddy’s Day, marketers at Jeep have rummaged around in the company memory banks and latched onto a devastatingly bright paint shade from a few years ago. The swatch of Mojito!, which vexes the autocorrect program on this author’s laptop, will be offered for the first time on Gladiator and returns to Wrangler after a hiatus of seven years. Both long-time readers know my penchant for blindingly bright and obnoxious vehicles, so it is not a surprise that I welcome this addition to the Wrangler and Gladiator options list.
After kicking Clueless Carlos Tavares to the curb, Jeep has been busy trying to right its own ship. One of the first business orders is to issue corrections on pricing. In that vein, revised 2025 model-year pricing includes a repositioned, all-in starting price now under $40,000 – that’s $38,100 for a Sport 4×4 plus freight. A Mojave or Rubicon now barely cracks 50 grand.
Elsewhere, a base Grand Cherokee Laredo 4×4 also snakes under the 40 large mark for this model year, with a three-row variant adding just $2,000 to the tally. Anyone interested in a 4×4 can now choose from four trims starting with the $60,490 Limited which really isn’t limited at all.
Even at the top end of Jeep country, prices are down. The brand shaved a stunning $7,000 off a Grand Wagoneer 4×4 to bring it to $84,945; shoppers can now get the look with a $59,945 base two-wheel drive Wagoneer, as well. There are still plenty of six-figure variants, however, including the Grand Wagoneer L Series III 4×4 at a wallet-depleting $110,945.
As for the very verde color announced this week, it will add $595 to the note on one of these machines and should crop up on all trims.
[Images: Jeep]
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