I often hear folks lament the high price of feature-laden pickup trucks.
Yet while it seems that there would be a desire for cheaper trucks that provided creature comforts without going overboard on expensive frills, it seems to me that basic trucks are still mostly purchased by cost-conscious fleets.
So, is there a market for modest-equipped trucks that doesn’t involve fleets? if you’re a truck buyer, would you buy something like the next Ram Express? Or are you, however reluctantly, shelling out for something with all the bells and whistles?
You know what to do. Sound off below.
[Image: Ram]
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