Hey, remember the SRT performance subbrand of Stellantis that sort of quietly faded away not too long ago? Well, it’s back!
Oh, and Tim Kuniskis, the boss of the Ram brand, is adding a new role to his responsibilities.
Let’s start with Kuniskis. He’ll remain in charge of Ram, but he’s also now going to be the head of Stellantis’ North American brands and North American marketing and retail strategy.
He’ll report to Antonio Filosa, who is the Stellantis CEO and COO for North America and American brands.
The rest of the brand CEOs remain in place.
“Connecting with our customers, delivering the products and experiences they want, is critical to reaching our full potential,” said Filosa in a press release. “Tim has proven time and time again that he is masterful at building brands that reach the heart and soul of the customer. We will leverage his energy, his strategic mindset and his competitive spirit to supercharge all our brand activities.”
SRT is returning, with Kuniskis leading it. The release says “the move marks a bold step in unifying high-performance engineering across Chrysler, Dodge, Jeep® and Ram under a single, dedicated identity” — and I take that to mean that we’ll see SRT vehicles from all four brands sooner rather than later. The current Charger seems an obvious candidate for that treatment, in both EV and upcoming six-cylinder forms. An SRT Hornet? Why not?
I’d guess that the SRT Jeep Grand Cherokee will return at some point, too.
“We’re getting the band back together,” said Kuniskis. “SRT is another box we needed to check as we head into a product launch cadence enabling more performance than we’ve ever seen before. We’re working with our product development and technology organization to select the best engineers in powertrain and vehicle dynamics to build a team worthy of the SRT name.”
SRT will also be involved in motorsports, such as NHRA drag racing or the upcoming return of Ram to NASCAR.
[Images: Stellantis]
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