Subaru released the VB-generation WRX for the 2022 model year, immediately stirring controversy with the car’s funky styling, high price, and lack of an available STI model. Buyers are voting against the car with their wallets, as it saw declining sales last quarter, while Subaru overall increased sales by 4.5 percent..
Subaru sold 10,664 WRXs through July of last year, but it only managed 6,888 through the same period in 2025, a more than 35 percent decline. The car has an interesting trim lineup, with the GT trim offering the best features and tech but lacking a manual transmission option. The Premium, Limited, and tS trims are available with a manual, but they don’t have features like a sunroof, which some buyers prefer.
The price is likely the bigger issue here. Subaru charges $37,750 for the base Premium trim before destination charges, which increases to almost $48,000 for the GT and tS models. Those prices are in line with the WRX’s competitors, including the Honda Civic Type R and Toyota GR Corolla. The WRX is cheaper than others, but these are still serious prices for a Subaru sedan.
The high prices we see today are a notable increase over the 2024 model’s pricing, which started at about $1,000 less. Subaru also boosted pricing for the 2025 model after the initial announcement, raising the MSRP earlier this summer.
[Images: Subaru]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
